Marketing Management: Global Edition
- Downloads：3669
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-04-17 11:57:42
- Update Date：2025-09-06
- Status：finish
- Author：Philip Kotler
- ISBN：1292092629
- Environment：PC/Android/iPhone/iPad/Kindle
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Reviews
Abhinav Bhardwaj
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Must for all business owners or marketing professionals
Lucas Nathaniel Vassallo
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THE MUST READ BOOK。。。 actually， this is THE BIBLE for any Marketer。
Ester Moya
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Great support material for Marketing studies。 I particularly enjoyed the examples that are populated throughout the book。 Sometimes marketing studies can be quite philosophical。 Reading real about real cases and the application of the theory explained in the book has been really helpful。
Matt Bucklin
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Good marketing textbook with up to date examples。
fc7reads
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This is the textbook-iest textbook I've been required to utilize for a class in quite some time。 I really did not care for it。 I suppose it is okay for a textbook， and I'm probably being unfair because I didn't particularly enjoy the subject matter。 Objectively， though， the text is very small and the pages are shiny。 I found this to be a real pain in the rear when trying to read。 Moreover， as near as I can tell， this is the most recent edition of this book， which is disappointing given that the This is the textbook-iest textbook I've been required to utilize for a class in quite some time。 I really did not care for it。 I suppose it is okay for a textbook， and I'm probably being unfair because I didn't particularly enjoy the subject matter。 Objectively， though， the text is very small and the pages are shiny。 I found this to be a real pain in the rear when trying to read。 Moreover， as near as I can tell， this is the most recent edition of this book， which is disappointing given that the examples and case studies are all 8+ years old。 。。。more
Perwer Nhêlî
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iwant read
Pranav Khachane
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This book is the bible of marketing。 The case studies given in the book are the best and easy to understand。 But for grasping the concept have to read this book twice。 Great book for marketing related knowledge。 😊
Felix Borchgrevink Haave
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Markedsførerens bibel。
Anuj Tripathi
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This review has been hidden because it contains spoilers。 To view it， click here。 I am strongly want to read this book。
Yuki5416
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good
Sajjad
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Best book to enhance your marketing game but sorry not for beginners。 As it。 Contains a lot of information about the marketing and business。 But if you have just a little interest don't go for this。 You should have at least 1 year of experience in marketing。🤓 Best book to enhance your marketing game but sorry not for beginners。 As it。 Contains a lot of information about the marketing and business。 But if you have just a little interest don't go for this。 You should have at least 1 year of experience in marketing。🤓 。。。more
N R Niloy
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The Bible of Marketing。 Starting off from Different level of planning strategies to branding， pricing and developing a brand portfolio， everything’s there。
Sina rezaei
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I read this book back when I was in school and it was a great introduction to marketing basics。Philip Kotler is a genius ， This is the best marketing book that I ve ever read。。
Ferra
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This review has been hidden because it contains spoilers。 To view it， click here。 Good
Shravani
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Hiaaw do i download this bokk
Pankaj Wagh
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Had to read it for my Management studies。 It is The Bible for Marketing Management。
Viktor Reppo
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Good old classics！
Oguzcan Yesilyaprak
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Philip Kotler'in son kitabı olan bu kitapta günümüzün ürünlerinin nasıl çıktığı ，pazarlanması gerektiği ve global ürünlerin hangi ülkede hangi isimle satıldığı konu alırken birçok temel pazarlama kavramını çok güzel bir dilde açıklar ve müşterilerinizi nasıl tanıyacağınızı ， dillerini nasıl konuştuklarını sade ve açıklayıcı şekilde kaleme alır Philip Kotler'in son kitabı olan bu kitapta günümüzün ürünlerinin nasıl çıktığı ，pazarlanması gerektiği ve global ürünlerin hangi ülkede hangi isimle satıldığı konu alırken birçok temel pazarlama kavramını çok güzel bir dilde açıklar ve müşterilerinizi nasıl tanıyacağınızı ， dillerini nasıl konuştuklarını sade ve açıklayıcı şekilde kaleme alır 。。。more
Kewal Singh
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How to open the book 。i can not read
Ozymandias
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Perfect。
Dina Nath
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This book is actually bible of marketing。 Any one holding a degree in business management has read this book。 A must read even for those who runs a business， or interesting in marketing。
Rashid Ali
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This book is very nyc
Pedro Idrovo
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¡Excelente！
Sivananthi T
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Bible of marketing management， great tools
Krishna
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i want to study about the marketing products inside the owns county。
Tarsha
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In 1991-92， I read this book （not sure what edition） as a college student。 In 2001-2002， I read this book （not sure what edition） in graduate school。 Then in 2016-2018， as an adjunct professor， I used this edition to teach my student。 Kotler's does a good job with updated this book to stay relevant with the times。 In 1991-92， I read this book （not sure what edition） as a college student。 In 2001-2002， I read this book （not sure what edition） in graduate school。 Then in 2016-2018， as an adjunct professor， I used this edition to teach my student。 Kotler's does a good job with updated this book to stay relevant with the times。 。。。more
Margnus Saffa
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Write a review （optional）I just like and want to be reading this Tex because for me it's nice Write a review （optional）I just like and want to be reading this Tex because for me it's nice 。。。more
Marifer
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HEY FOR ANYONE WHO IS INTERESTED IN GETTING THE BOOK AT A MORE CHEAPER PRICEhttps://www。librostec。com/pagina-del-。。。I BOUGHT IT THERE; AND SAVED ALOT OF MONEY HEY FOR ANYONE WHO IS INTERESTED IN GETTING THE BOOK AT A MORE CHEAPER PRICEhttps://www。librostec。com/pagina-del-。。。I BOUGHT IT THERE; AND SAVED ALOT OF MONEY 。。。more
Jonel Embarca
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Some of the most notable drop-errors have come from the most recognizeable names in american bussines， xerox saw the potential of the copy machine ，IBM
Talaltrvlgmail。Com
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